What is Instagram for Professionals and how do I set up an Instagram Business account? No doubt, Instagram is one of the most popular social media platforms, with over a million users from across the world. This platform is designed to enable users to connect with friends and family across the world as well as make new friends.
Also, you can make use of Instagram as a business owner or a creator to promote your business and drive more traffic to your website. To promote your business and reach more customers, you will need to switch your personal Instagram account to a professional account.
What is Instagram for Professionals?
Instagram for Professionals, also known as Instagram Business Account, is an account designed for business owners, organizations, and content creators to track their engagement and interactions. It also provides you with analytical tools to help you understand your customers and improve your business reach.
You will find helpful tools to manage and organize your business and more. Also, you will get to build a strong customer relationship. Whether you’re an influencer or you run a small business, you can make use of this tool to create more awareness for your brand and generate more leads.
What Should I Use Instagram for Professionals?
There are several benefits that come with signing up for an Instagram account for professionals. In this section of the article, we will be discussing some of the benefits or advantages. Here are the advantages of an Instagram account for professionals.
Access to Instagram Insights
You will agree with me that one of the best tools for digital marketing is the analytic tool. This tool can help you understand and track your performance.
With the Instagram Insights tool, you can see and understand your content interactions, total followers, audience demographic information, reach, and impressions. You can view and access your insight directly from your device’s web browser or via the mobile app for Android and iOS users.
Get More Engagement
Instagram for Professionals also allows you to increase engagement by boosting your posts online. You can increase your post’s reach for free without paying a dime. You can also promote your post and include ads in your post to gain more traffic and earn more.
Add Your Business Contact Information
Another advantage of an Instagram account for professionals is that it allows you to add your business contact information and details to your profile. This enables current and potential customers to reach you with ease. You can also add your business physical address and information if you have one.
Schedule Post on Instagram
Unlike a personal account, the Instagram professional account provides you with the opportunity to schedule posts. Using the Edgar icon, you can publish your content anytime and any day.
However, you will first need to connect your Facebook account with your professional Instagram account to get started. You can also set a push notification that will remind you when it’s time to post.
Tag Products in Your Post
Lastly, one of the greatest advantages of using Instagram is that you can tag your products in your posts, thereby turning your feed into an online shop. This feature can enable you to generate more revenue for your business.
But you will need to set up your Instagram business account to get started. Check out the next outline for steps and guidelines on how to set up an Instagram account for professionals.
How to Set Up an Instagram Account for Professionals
Setting up a professional Instagram account is easy and simple. But first, you will need to sign up for a personal account with Instagram to get started. Once you have created a personal account, you can proceed to switch your account to a professional account. Here are the steps and guidelines to follow:
- Login to your Instagram account online or via your mobile app.
- Once logged in, go to your profile and click on the menu icon at the top right corner of the page.
- Select the ”settings” from the options provided.
- On the settings page, click on Switch to a professional account.
- Now, select accounts and the category for your business and tap on Done.
- Then, add your contact details and other information by following the on-screen instructions and details.
Once you follow the above steps and guidelines, you will be able to create your own Instagram Business Account. Hence, you can start accessing the tools and benefits that come with the account.
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